I guide decision makers and organisations in the development of processes, experiences, products & services using...
...to create better outcomes and increase value for people, organisations & the future.
This is me
I'm a design thinker, with vast experience and passion for ethnography, innovation, consumer insights and futures synthesis within a business focus. I work on freelance projects and through my company Precog.
In my personal life I'm passionate about travel, running and photography.
Ethnography UX / User Research Design documentary film making Organisational change Service Design
I use design research to help organisations self-reflect, identify gaps in the market, and understand people, the insights help develop actionable recommendations that drives service design and futures synthesis to help build better experiences and improve decision making.
My core areas of expertise are in Service Design and Research, particularly relating to a variety products and services in B2B (energy, retail, gaming, pharma, architecture, industrial) and B2C (retail, gaming, public sector, finance/banking) spaces.
Methodologies & tools I've used
UX & Usability Testing, Card Sorting, Customer Journeys, Persona Development, Wireframing, Focus Groups, Interviews, Vox Pops, Ethnography, Photography & Videography, Video Editing, Research documentaries & videos, Research Management, Cultural Analysis, Communication strategy, Questionnaire design, Service design tools, futures synthesis.
I have recently completed a Future Studies and Speculative design certificate through Parsons School of Design and have completed several courses through my career. Apart from that I have a degree in Marketing & Communication.
A small selection of projects I've worked on.
User Needs & Personas
My Role as Lead user researcher working alongside a branding strategist, UX designer, Project manager & Business analyst. Moderating Focus Groups, User Tests, filming research and developing summaries. Deliverables include User Journeys, Personas & Digital Strategy
Design research - Understanding Urban Shopping
My Role as lead user researcher alongside 2 junior researchers – I proposed, designed and delivered the project, while managing two junior researchers to undertake secondary research and assist with fieldwork in Belgium. Deliverables include User Journey, Personas, Report & Video A written report & presentation was delivered to the client along with an edited video to highlight needs, desires and insights. A user journey along with personas was also delivered.
Ethnographic work delivering design documentary videos to detail customers and inform personas.
Working with Tabcorp, a company based in Australia, my key role as the only researcher in London was to manage and conduct usability testing prior and post launch of 'The Sun bets', a web and mobile gaming and betting platform. The goal was to test the app and website as is to ensure issues were identified on key tasks, test future concepts and prototypes and develop a general understanding of the users by building a detailed picture of them.
Discovery, Usability Testing Evaluation
Testing in London and Dublin to understand user attitudes towards brands and usability testing to understand best practice. I led the research in both locations, conducting the moderation, synthesis, evaluation and final recommendations.
Discovery & Rapid MVP Development
A project working with designers and developers to help diagnose patients with rare diseases. Working within the Digital Insights Group (DIG) in a startup/innovation environment taking on business challenges for Astra Zeneca, aiming to come up with innovative, cutting edge digital solutions. The process was a fast-track innovation cycle which includes research, prototyping and design. Collaborating with IX, UX and back end developers to identify potential digital solutions using new technologies, based on desk and field research and developing small prototypes.