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What

I strategically lead products and brands to empower organisations with user-centered solutions using...

How

user research
service design
futures strategy

Why

...to create better outcomes and increase value for people, organisations & the future.

This is me

I'm a design thinker, with vast experience and passion for product development, innovation, research, consumer insights and futures synthesis within a business focus. I work on freelance projects and through my company Precog.

In my personal life I'm passionate about travel, running and photography.

Product Management  Design Thinking 
Strategy UX / 
User Research  Business strategy & execution    Organisational change  Service Design

Futures Synthesis

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I use insights-driven strategy to help organisations build impactful products & brands that resonate with users. By combining deep research, service design, and foresight, I translate complex data into actionable strategies, empowering teams to innovate with confidence, enhance user experiences, and drive better decision-making.

My Skills

My core expertise lies in Product Strategy, Service Design, and Research, with a focus on creating insight-driven solutions across diverse B2B (energy, retail, gaming, pharma, architecture, industrial) and B2C (retail, gaming, public sector, finance/banking) sectors. I bring a strategic approach to product and brand innovation, helping organisations understand user needs, make informed decisions, and build impactful products.

Methodologies & tools I've used

I have experience with a wide range of methodologies and tools, including Product Management, Roadmap Development, Feature Prioritisation / Product Requirements Development, Data Analysis, UX & Usability Testing, Customer Journeys, Persona Development, Wireframing, Communication Strategy, and Futures Synthesis. My toolkit also includes advanced service design tools and techniques that drive product innovation and enhance user experiences.

Education

I have recently completed a Future Studies and Speculative Design certificate through Parsons School of Design, a Scrum Product Owner course, and a Product Management course. Additionally, I hold a degree in Marketing & Communication, which complements my strategic and user-centered approach to product and brand innovation.

Clients &

Collaborations

A small selection of projects I've worked on.

Clients

Recent Blog Posts

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