Looking for my next
to make a change.
Using design research.

This is me

In a nutshell, I'm a design thinker, with both experience and passion for service design, research, ethnography, design thinking, innovation, consumer insights and user centered design within a business focus. I would describe myself as a service designer (t-shaped person) with a core focus on research and strategy.

In my personal life I'm passionate about travel, running and photography.

Design  Thinking 
Ethnography UX / 
User Research  Design documentary film making    Organisational change  Service Design

I use design research to help organisations self-reflect, identify gaps in the market, and improve customer journeys  through actionable recommendations that will build a better culture and improve products.

My Skills

My core area of expertise is in Design Research, particularly relating to digital products and services, however I feel comfortable working across strategy, design and research in a business context.

Methodologies & tools I've used

UX & Usability Testing, Card Sorting, Customer Journeys, Persona Development, Wireframing, Focus Groups, Interviews, Vox Pops, Ethnography, Photography & Videography, Video Editing, Research documentaries & videos, Research Management, Cultural Analysis, Communication strategy, Questionnaire design


I recently completed a course at General Assembly in Product Management, and I am a certified Scrum Product Owner. Apart from that I have a degree in Marketing & Communication, with a variety of training in research.

Clients &


A small selection of projects I've worked on.

  • User Needs & Personas

    My Role as Lead user researcher working alongside a branding strategist, UX designer, Project manager & Business analyst. Moderating Focus Groups, User Tests, filming research and developing summaries. Deliverables include User Journeys, Personas & Digital Strategy

  • Design research - Understanding Urban Shopping

    My Role as lead user researcher alongside 2 junior researchers – I proposed, designed and delivered the project, while managing two junior researchers to undertake secondary research and assist with fieldwork in Belgium. ​ Deliverables include User Journey, Personas, Report & Video A written report & presentation was delivered to the client along with an edited video to highlight needs, desires and insights. A user journey along with personas was also delivered.

  • Design Documentaries

    Ethnographic work delivering design documentary videos to detail customers and inform personas.

  • Usability Testing

    Working with Tabcorp, a company based in Australia, my key role as the only researcher in London was to manage and conduct usability testing prior and post launch of 'The Sun bets', a web and mobile gaming and betting platform. The goal was to test the app and website as is to ensure issues were identified on key tasks, test future concepts and prototypes and develop a general understanding of the users by building a detailed picture of them.

  • Discovery, Usability Testing Evaluation

    Testing in London and Dublin to understand user attitudes towards brands and usability testing to understand best practice. ​ I led the research in both locations, conducting the moderation, synthesis, evaluation and final recommendations.

  • Discovery & Rapid MVP Development

    A project working with designers and developers to help diagnose patients with rare diseases. ​ Working within the Digital Insights Group (DIG) in a startup/innovation environment taking on business challenges for Astra Zeneca, aiming to come up with innovative, cutting edge digital solutions. The process was a fast-track innovation cycle which includes research, prototyping and design. Collaborating with IX, UX and back end developers to identify potential digital solutions using new technologies, based on desk and field research and developing small prototypes.

Recent Blog Posts

© 2019 by Richard Hewitt.