I guide decision makers and organisations in the development of processes, experiences, products & services using...
...to create better outcomes and increase value for people, organisations & the future.
This is me
I'm a design thinker, with vast experience and passion for ethnography, innovation, consumer insights and futures synthesis within a business focus. I work on freelance projects and through my company Precog.
In my personal life I'm passionate about travel, running and photography.
Ethnography UX / User Research Design documentary film making Organisational change Service Design
I use design research to help organisations self-reflect, identify gaps in the market, and understand people, the insights help develop actionable recommendations that drives service design and futures synthesis to help build better experiences and improve decision making.
My core areas of expertise are in Service Design and Research, particularly relating to a variety products and services in B2B (energy, retail, gaming, pharma, architecture, industrial) and B2C (retail, gaming, public sector, finance/banking) spaces.
Methodologies & tools I've used
UX & Usability Testing, Card Sorting, Customer Journeys, Persona Development, Wireframing, Focus Groups, Interviews, Vox Pops, Ethnography, Photography & Videography, Video Editing, Research documentaries & videos, Research Management, Cultural Analysis, Communication strategy, Questionnaire design, Service design tools, futures synthesis.
I have recently completed a Future Studies and Speculative design certificate through Parsons School of Design and have completed several courses through my career. Apart from that I have a degree in Marketing & Communication.
A small selection of projects I've worked on.