Design research - Understanding Urban Shopping

My Role as lead user researcher alongside 2 junior researchers – I proposed, designed and delivered the project, while managing two junior researchers to undertake secondary research and assist with fieldwork in Belgium. ​ Deliverables include User Journey, Personas, Report & Video A written report & presentation was delivered to the client along with an edited video to highlight needs, desires and insights. A user journey along with personas was also delivered.

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© 2019 by Richard Hewitt.