Strategic Product & Brand Innovator
Product Innovation | Service Design | User Research
Design Documentaries
Produced design documentaries to inform user personas, offering strategic insights that empowered product teams to align solutions with real customer needs.
Led ethnographic research to create design documentary videos that illustrated authentic user stories, helping to humanise data and align product development with real user needs. These videos became strategic assets, enhancing product team understanding and enabling more user-centered decision-making. By visually capturing user journeys, I provided tools that empowered the brand to create solutions more closely aligned with customer desires.
Project Numbers
3
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10
Hours of footage captured
10
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