Discovery, Usability Testing Evaluation

Conducted usability testing and brand perception research to deliver actionable insights, optimising user experience and aligning brand positioning with market needs.

Conducted strategic usability testing and brand perception studies across London and Dublin to align product experiences with user expectations. Led the end-to-end process, from moderating sessions to synthesising actionable insights. Delivered recommendations that guided product enhancements and refined brand positioning, reinforcing a user-centered approach that increased market alignment and user satisfaction.

Project Numbers

123K

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12K

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1,234

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