Usability Testing for Tabcorp

Acted as the sole research lead for Tabcorp’s ‘The Sun Bets’ platform, conducting comprehensive usability testing pre- and post-launch. Focused on identifying user pain points, validating future concepts, and supporting strategic product decisions through actionable insights. My insights enabled Tabcorp to prioritise features and refine the product roadmap, delivering a gaming experience that resonated with user needs and market demands.