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Future inner city shopping
Lead Design Researcher
Colruyt is one of the biggest retailers in Belgium, and had identified an opportunity to tap into the urban grocery market, particularly in Belgium city centre.
They had an idea about who to target, but needed to explore the opportunity in detail, get a better understanding of their customers, and think about how they could best meet those needs through designing a physical store and identify if those key needs aligned with the internal vision.
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